The forgivable sin

Abstract

Purpose

To provide the author's opinions about key issues in strategy and the future to the readership.

Design/methodology/approach

Opinion column.

Findings

Discussion of the difficulty of getting organizations to prepare for catastrophic events.

Research limitations/implications

Speculative, and based not on rigorous research but on the author's experience of planning engagements across a wide variety of private and public enterprises.

Practical implications

Warns strategists about the difficulties inherent in planning for catastrophes.

Originality/value

Expresses several opinions that the author believes have not been expressed (or adequately appreciated) elsewhere.

Citation

Marren, P. (2005), "The forgivable sin", Journal of Business Strategy, Vol. 26 No. 3, pp. 5-7. https://doi.org/10.1108/02756660510597038