Parables of consulting

Abstract

Purpose

To provide the author's opinions about key issues in strategy and the future to the readership.

Design/methodology/approach

Opinion column.

Findings

Discussion of how each consultant believes he/she is a God‐like oracle who represents the only way to do something.

Research limitations/implications

Speculative, and based not on rigorous research but on the author's experience of planning engagements across a wide variety of private and public enterprises.

Practical implications

Warns strategists about the difficulties of ascertaining whether a consultant has the “right” approach.

Originality/value

Expresses several opinions that the author believes have not been expressed (or adequately appreciated) elsewhere.

Citation

Marren, P. (2005), "Parables of consulting", Journal of Business Strategy, Vol. 26 No. 6, pp. 5-7. https://doi.org/10.1108/02756660510632957