Shininess vs usefulness

Abstract

Purpose

To provide the author's opinions about key issues in strategy and the future to the readership.

Design/methodology/approach

Opinion column.FindingsThe degree of generic vs specialized strategy is a key determinant of strategic success or failure.

Research limitations/implications

Based not on rigorous research but on the author's experience of planning engagements across a wide variety of private and public enterprises.

Practical implications

Illustrates a previously perhaps neglected dichotomy in business styles.

Originality/value

Expresses opinions that the author believes have not been expressed in quite this way before.

Citation

Marren, P. (2006), "Shininess vs usefulness", Journal of Business Strategy, Vol. 27 No. 6, pp. 8-10. https://doi.org/10.1108/02756660610710292