Destructive creation

Abstract

Purpose

The purpose of this paper is to set out an analogy between the creatively destructive forces that buffet business and the similar forces that affect physical systems.

Design/methodology/approach

The paper makes use of previous learning and work with numerous clients to illuminate certain aspects of the context within which business strategy is formulated.

Findings

The paper finds that the integrity and identity of any business is to some degree dependent on the external pressures exerted on it by the competitive environment; strategic success may be the greatest threat to future strategic success.

Originality/value

The paper expresses ideas in a way that the author hopes they have not been expressed before.

Citation

Marren, P. (2008), "Destructive creation", Journal of Business Strategy, Vol. 29 No. 2, pp. 51-53. https://doi.org/10.1108/02756660810858152