To read this content please select one of the options below:

Uncertainty cubed

Patrick Marren (Principal of the Futures Strategy Group, LLC (www.futurestrat.com).)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 3 July 2009

758

Abstract

Purpose

The purpose of this paper is to discuss the vast variety of economists' opinions out there about the recession, the bailout, the bank rescue plan, and prospects for the future.

Design/methodology/approach

Opinion column.

Findings

This column lays out a wide variety of predictive statements about the economy by economists, in order to show that no matter what sort of strategy you pursue in this economy, you will have a lot of award‐winning economists throwing rocks at you (and some supporting you). So you need to use a framework for decision making that takes all plausible possibilities into account.

Originality/value

A cross‐section of mutually exclusive economic opinion, showing how profound uncertainty truly is, and how people can actually learn to use it to their advantage.

Keywords

Citation

Marren, P. (2009), "Uncertainty cubed", Journal of Business Strategy, Vol. 30 No. 4, pp. 52-54. https://doi.org/10.1108/02756660910972659

Publisher

:

Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

Related articles