Two shoes that might not drop

Abstract

Purpose

The purpose of this paper is to examine widespread assumptions about things that are deemed inevitable, but which might not happen, or which might have far less impact than previously thought.

Design/methodology/approach

Essay.

Findings

Some events that are thought to be inevitable actually never take place; and business executives should be prepared for these non‐events as least as much as for those that do take place.

Originality/value

Examines these issues in what is hoped to be a unique way.

Citation

Marren, P. (2011), "Two shoes that might not drop", Journal of Business Strategy, Vol. 32 No. 5, pp. 54-56. https://doi.org/10.1108/02756661111165480