Strategy's main failure: the extermination of livelihood?

Abstract

Purpose

The purpose of this paper is to speculate about the connection between business strategy and the apparent increase in structural unemployment in the USA.

Design/methodology/approach

This paper is an opinion column.

Findings

Breakthrough strategies are triumphs of imagination over plodding incrementalism. A lack of strategic imagination may be one of the causes of the increasing distress of the American middle class.

Research limitations/implications

This paper is based on personal opinion.

Practical implications

Will the unemployment crisis of the middle class be solved at the level of firm strategy, or will it take action at a higher level?

Social implications

Can individual firms pursuing their individual interests solve the unemployment crisis, or will it take some action at a higher (or lower) level?

Originality/value

It is hoped that this article will provoke thought about this topic.

Citation

Marren, P. (2013), "Strategy's main failure: the extermination of livelihood?", Journal of Business Strategy, Vol. 34 No. 1, pp. 47-49. https://doi.org/10.1108/02756661311301783