Promoting reading through partnerships: a ten‐year literature overview

Abstract

A recent research project examined partnerships between booksellers, publishers, library suppliers and librarians that were being used to promote books and reading. The full project report, Partnership in Promotion, contains an extensive literature review, referring to over 70 items – journal articles, books, conference proceedings, manuals and news items – as well as a range of organizations and resources in the field of reading promotion. In this article, the seminal texts of the last ten years (1992‐2001) are reviewed in order to highlight the rise of reader development and the growing partnership working among sectors of the book industry. The purpose of the article is to draw together the principal texts in this largely uncharted area in order to provide practitioners with a concise and reliable guide to developments of the last decade.

Citation

Thebridge, S. and Train, B. (2002), "Promoting reading through partnerships: a ten‐year literature overview", New Library World, Vol. 103 No. 4/5, pp. 131-140. https://doi.org/10.1108/03074800210428542