Commercialization of the Internet
S. Subba Rao
(Scientist in Information Sciences at the Central Leather Research Institute, Adyar, Madras, India)
2857
Abstract
Describes the Internet as a global phenomenon and outlines its current utilities and future applications. Presents the phases of commercialization of the Internet, details basic steps in and style of Web advertising, and users of Web advertisements. Describes the advantages of Web advertising over traditional advertising. Points to the deficiencies of the Net and concludes that its commercialization is a sign of the commercialization of science and education.
Keywords
Citation
Subba Rao, S. (1997), "Commercialization of the Internet", New Library World, Vol. 98 No. 6, pp. 228-232. https://doi.org/10.1108/03074809710174333
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited