Corporate branding – back to basics
David Bernstein
(Kelland Communications Management Ltd, London, UK)
7698
Abstract
A transcript of the Third Lord Goold Memorial lecture delivered at Bradford School of Management by David Bernstein in November 2000 at the 7th International Corporate Identity Symposium.
Keywords
Citation
Bernstein, D. (2003), "Corporate branding – back to basics", European Journal of Marketing, Vol. 37 No. 7/8, pp. 1133-1141. https://doi.org/10.1108/03090560310477708
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited