E‐commerce and exhibition industry go hand in hand – the ideal combination in new century

Abstract

Since our reform and open policy has been adopted, our exhibition industry has increased rapidly. Exhibitions are unique amongst new and established media in enabling customers, prospects and industry colleagues to meet face to face. With the development of network economy, e‐commerce plays a major role on new economy stage. Undoubtedly, it will work on exhibition industry. This paper probes into how to combine e‐commerce with the exhibition industry effectively with particular reference to PR China.

Citation

Jinlin, W. and Xiaoqin, H. (2004), "E‐commerce and exhibition industry go hand in hand – the ideal combination in new century", Kybernetes, Vol. 33 No. 2, pp. 406-413. https://doi.org/10.1108/03684920410514427