Corporate sponsorships
Abstract
Purpose
To provide an overview of how corporate sponsorships can be successfully used by libraries.
Design/methodology/approach
Using successful examples from St Louis Public Library, the topic of corporate sponsorships and their value to libraries is presented.
Findings
Corporate sponsorship of services and events can be a valuable source of support for libraries. However, it is important to accurately determine what project costs are, and what the value of the partnership is for the corporation.
Originality/value
Not everyone agrees that corporate sponsorships are a good idea for libraries, but getting involved in them does not mean that you have to compromise the library's mission. With proper planning and partnering, a win‐win outcome is possible.
Keywords
Citation
Holt, G.E. (2006), "Corporate sponsorships", The Bottom Line, Vol. 19 No. 1, pp. 35-39. https://doi.org/10.1108/08880450610643052
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited