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The Philosophy of Branding: Great Philosophers Think Brands

Stuart Hannabuss (Aberdeen Business School, Aberdeen, UK)

Reference Reviews

ISSN: 0950-4125

Article publication date: 30 October 2007

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Citation

Hannabuss, S. (2007), "The Philosophy of Branding: Great Philosophers Think Brands", Reference Reviews, Vol. 21 No. 8, pp. 26-27. https://doi.org/10.1108/09504120710838831

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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