Marketing issues for the hospital industry
International Journal of Health Care Quality Assurance
ISSN: 0952-6862
Article publication date: 1 February 2002
Abstract
The controls on payments by insurance companies and governmental agencies (Medicare, Medicaid, Title 19) to hospitals have led to restricted hospital services for patients. This situation has caused overcapacity in hospitals. Also, there is a surplus of both hospital capacity and doctors. However, there are frequent shortages of nurses and many other trained technical personnel. This situation has behavioral implications which are discussed in this paper.
Keywords
Citation
Godiwalla, Y.H. and Godiwalla, S.Y. (2002), "Marketing issues for the hospital industry", International Journal of Health Care Quality Assurance, Vol. 15 No. 1, pp. 25-28. https://doi.org/10.1108/09526860210415588
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited