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What's important in choosing a primary care physician: an analysis of consumer response

Nabil Razzouk (Professor of Marketing at California State University, San Bernardino, California, USA)
Victoria Seitz (Professor of Marketing, at California State University, San Bernardino, California, USA)
Janet Marie Webb (Master's Graduate, at California State University, San Bernardino, California, USA)

International Journal of Health Care Quality Assurance

ISSN: 0952-6862

Article publication date: 1 June 2004

1053

Abstract

Given the growth of health maintenance organizations and preferred physician organizations, the purpose of this study was to determine the salient factors considered when choosing a primary care physician. A list of informational items about physicians not normally included in provider directories but which were indicated by the literature to be important were included in the survey instrument. Employees of a major state university in a south‐western state were surveyed. Results indicated that at the point of selection, the degree of patient satisfaction with the quality of care received and the accessibility of the physician were the two most relevant factors that impacted the choice of a physician. Other factors considered important included interpersonal skills and competence.

Keywords

Citation

Razzouk, N., Seitz, V. and Webb, J.M. (2004), "What's important in choosing a primary care physician: an analysis of consumer response", International Journal of Health Care Quality Assurance, Vol. 17 No. 4, pp. 205-211. https://doi.org/10.1108/09526860410541522

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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