Why Use Business Simulations?
John Fripp
(Assistant Director of Studies at Ashridge Management College,
UK.)
622
Abstract
Examines the design, development and use of a computer‐based simulation as part of a course for executives in a leading insurance company. Uses the case to show the benefits of such approaches to learning.
Keywords
Citation
Fripp, J. (1994), "Why Use Business Simulations?", Executive Development, Vol. 7 No. 1, pp. 29-32. https://doi.org/10.1108/09533239410052851
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited