Envisaging the message

Abstract

Investigates the increasing popularity of the video as a medium for TQM Training. Debates the advantages and disadvantages of using case studies as the subject matter of these Training videos. Reviews the better products on the market and highlights the fact that videos alone do not constitute an adequate Training programme, they must be backed up by a total quality strategy and by other resources. Concludes that videos should not be used as an easy way out of TQM Training, but that used correctly they can be a fast and effective way of spreading the quality message.

Citation

Creelman, J. (1992), "Envisaging the message", The TQM Magazine, Vol. 4 No. 3. https://doi.org/10.1108/09544789210034400