COMPLAINT BEHAVIOUR, PRICE PAID AND THE STORE PATRONIZED
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 May 1993
Abstract
Examines complaint alternatives, identifies the relationships between consumer complaint behaviour, the store patronized and consumer complaint behaviour relative to the price of the garment purchased. Questionnaire results from 479 respondents who purchased garments from either a mass merchant, a department store, a local discounter, or a national discounter were based on a nine‐item complaint activity measure; indicated that they were likely to engage in various complaint behaviours – both “public” and “private”. A correlation was found between store, price and the type of complaint behaviour.
Keywords
Citation
Williams, T.D., Drake, M.F. and Moran, J.D. (1993), "COMPLAINT BEHAVIOUR, PRICE PAID AND THE STORE PATRONIZED", International Journal of Retail & Distribution Management, Vol. 21 No. 5. https://doi.org/10.1108/09590559310042305
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited