Importance‐Performance Analysis: : A Case Study in Restaurant Positioning
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 August 1994
Abstract
Presents an application of importance‐performance analysis. Using restaurants as a case in point, illustrates the derivation of a modified importance‐performance matrix. The findings indicate that more precise strategies emerge if a competitive dimension is included in the analysis.
Keywords
Citation
Keyt, J.C., Yavas, U. and Riecken, G. (1994), "Importance‐Performance Analysis: : A Case Study in Restaurant Positioning", International Journal of Retail & Distribution Management, Vol. 22 No. 5, pp. 35-40. https://doi.org/10.1108/09590559410067325
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited