Retail market structure change: implications for retailers and consumers
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 September 1997
Abstract
A major trend in US retailing is the increasingly diverse array of retail formats available to consumers. Owing to the emergence of new retail formats, competition between retailers of all types is heightening. Uses data from two consumer studies, to illustrate the pervasiveness and complexity of consumer cross‐shopping patterns across various retail channels. Addresses the implications of this retail trend in terms of channel competition and competitiveness in the US market.
Keywords
Citation
Morganosky, M.A. (1997), "Retail market structure change: implications for retailers and consumers", International Journal of Retail & Distribution Management, Vol. 25 No. 8, pp. 269-274. https://doi.org/10.1108/09590559710178356
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited