How do hotel firms obtain a competitive advantage?
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 January 2004
Abstract
Hotel managers need to understand how their firm can achieve a competitive advantage (CA) over their competitors. Three conceptual frameworks: Porter’s five, forces approach, the resource‐based approach, and the relational approach, have assisted managers in identifying the sources of CA. Although these three approaches pursue similar goals such as customer value creation and high firm performance, hotel managers have focused on only one of these approaches, limiting their understanding of the sources of CA. Why these three approaches need to be integrated to understand the sources of CA is discussed and a more comprehensive approach to strategic management in the lodging industry is proposed. Implications for research and practice are also offered.
Keywords
Citation
Yong Kim, B. and Oh, H. (2004), "How do hotel firms obtain a competitive advantage?", International Journal of Contemporary Hospitality Management, Vol. 16 No. 1, pp. 65-71. https://doi.org/10.1108/09596110410516589
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited