Environments, tourism and tour operators: 1985‐1995 in Central and Eastern Europe
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 September 1997
Abstract
Examines the notion of changing environments and the strategic postures adopted by tour operators. Uses an example of UK outward‐bound tourism to Central and Eastern European states to illustrate just how hard it can be to classify events into convenient analytic categories. Concludes, following an analysis of essentially small UK tour operators to Poland, that it is more important to view the development strategic positions as reflecting highly in either in‐built organizational features (in this case émigré/cultural connections with the destination) or an experimental position, where strategy is modified by experience over a range of issues identified in the running of tours.
Keywords
Citation
Vospitannik, N., Litteljohn, D. and Arnot, R. (1997), "Environments, tourism and tour operators: 1985‐1995 in Central and Eastern Europe", International Journal of Contemporary Hospitality Management, Vol. 9 No. 5/6, pp. 209-214. https://doi.org/10.1108/09596119710172589
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited