Role of benchmarking as a competitive strategy: the logistics experience
International Journal of Physical Distribution & Logistics Management
ISSN: 0960-0035
Article publication date: 1 March 1996
Abstract
As companies strive to create better value for their customers in today’s competitive marketplace, managers are begining to realize the important role logistics plays. As they seek new ways to compete, one technique that has made headlines in the management community is benchmarking. Discusses the use of benchmarking in logistics in a few companies. Highlights the processes used, the obstacles faced and the gains made in these companies. Analyses the ways these obstacles were overcome. Based on these case studies, presents a generalized benchmarking process model and identifies and discusses the steps involved. Finally, provides practical suggestions for successful implementation of a benchmarking project.
Keywords
Citation
Bagchi, P.K. (1996), "Role of benchmarking as a competitive strategy: the logistics experience", International Journal of Physical Distribution & Logistics Management, Vol. 26 No. 2, pp. 4-22. https://doi.org/10.1108/09600039610113173
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited