Diving into service quality – the dive tour operator perspective
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 June 2000
Abstract
Seeks to investigate the conceptualization and measurement of service quality and its importance to the dive tourism industry. It reports the findings from a recently conducted study of dive tourist perceptions of service quality as they relate to a tour operator running tours on an artificial reef dive experience in Western Australia. The study also assesses the importance assigned by consumers to the various service quality attributes relative to those perceptions. The results are of significance to operators in that they identify clearly the managerial implications of providing a quality service during the dive tourism experience.
Keywords
Citation
O’Neill, M.A., Williams, P., MacCarthy, M. and Groves, R. (2000), "Diving into service quality – the dive tour operator perspective", Managing Service Quality: An International Journal, Vol. 10 No. 3, pp. 131-140. https://doi.org/10.1108/09604520010336650
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited