Mexico’s second bank learns about service in a competitive market
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 February 1996
Abstract
Describes how in 1991 the Mexican Government privatized the country’s banking system in order to encourage greater efficiency and competitiveness in the run‐up to the open‐market environment NAFTA (North America Free Trade Agreement) would bring. Bancomer, Mexico’s second most important bank, called in an international firm of management consultants to effect a total re‐engineering process with quality as the goal.
Keywords
Citation
Taylor, C. (1996), "Mexico’s second bank learns about service in a competitive market", Managing Service Quality: An International Journal, Vol. 6 No. 1, pp. 28-30. https://doi.org/10.1108/09604529610108090
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited