The changing role of internal communication in tomorrow’s company
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 April 1996
Abstract
Posits that the context of internal communication is changing rapidly, and that most organizations are seeking to reduce communications. Identifies nine roles of communication, including: cultural conscience, interpreter of ethics, facilitator of re‐visioning and openness, and communication planner. Concludes that communication is vital for future success.
Keywords
Citation
Smythe, J. (1996), "The changing role of internal communication in tomorrow’s company", Managing Service Quality: An International Journal, Vol. 6 No. 2, pp. 41-44. https://doi.org/10.1108/09604529610109756
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited