Europe Arab Bank counts on intercultural training: Courses highlight ways of building effective relationships

Abstract

Purpose

Describes intercultural training and cross‐cultural awareness training at Europe Arab Bank.

Design/methodology/approach

Explains the reasons for the training, the form it took and the results it has achieved.

Findings

Highlights some of the practical tools needed to reduce cross‐cultural misunderstanding and encourage positive cross‐cultural working.

Practical implications

Details how the bank benefited from better understanding of the cultural challenges facing multicultural workplaces.

Social implications

Points up the importance of intercultural awareness in modern, multinational workplaces.

Originality/value

Argues that developing the global‐leadership skills of international managers is key for any organization to succeed in a constantly changing and competitive environment.

Citation

(2010), "Europe Arab Bank counts on intercultural training: Courses highlight ways of building effective relationships", Human Resource Management International Digest, Vol. 18 No. 7, pp. 38-40. https://doi.org/10.1108/09670731011083824