Forex Club goes global: Firm with a proud Russian heritage adopts a more international outlook

Abstract

Purpose

The purpose of this paper is to chart the internationalization of Forex Club, mainly through improvements in internal communications.

Design/methodology/approach

The paper examines what gave rise to the need for a more international outlook at the company and how it set about achieving this.

Findings

The paper details the changes made in: formal and informal communication; vertical (top‐down and bottom‐up) communication; horizontal communication; and communication on the grapevine.

Practical implications

The paper argues that, in an era of change, it is important for HR to foresee possible communication bottlenecks and try to overcome them. It is always important to use both formal and informal communication channels. Communication tools must match the corporate culture, and reflect any changes in this. The leadership and commitment of change agents are crucial, as well as their personal‐communication skills.

Social implications

The paper reveals the advantages that a company with a proud Russian heritage gained from taking a more international outlook.

Originality/value

The paper contains interesting information on how English was introduced as a second language in the business.

Citation

(2013), "Forex Club goes global: Firm with a proud Russian heritage adopts a more international outlook", Human Resource Management International Digest, Vol. 21 No. 2, pp. 5-9. https://doi.org/10.1108/09670731311306733