Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002563. When citing the article, please cite: Kim Robertson, (1989), “Strategically Desirable Brand Name Characteristics”, Journal of Consumer Marketing, Vol. 6 Iss: 4, pp. 61 - 71.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 3, pp. 62-72. https://doi.org/10.1108/10610429210036870