Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049210035935. When citing the article, please cite: Bart Macchiette, Abhijit Roy, (1992), “Affinity Marketing: What is it and How does it Work?”, Journal of Services Marketing, Vol. 6 Iss 3 pp. 47 - 57.

Citation

(1993), "Erratum", Journal of Product & Brand Management, Vol. 2 No. 1, pp. 55-66. https://doi.org/10.1108/10610429310027464