Commentary: Estimating Patent Infringement Damages: A CRITIQUE OF THE YARDSTICK APPROACH

Abstract

A brief critique of the so‐called yardstick approach to assessing damages resulting from patent infringement which not only informs product managers whose responsibilities may include assisting legal counsel in preparing infringement suits or defenses, but also touches on the shortcomings of analog sales forecasting techniques.

Citation

Valentin, E.K. (1993), "Commentary: Estimating Patent Infringement Damages: A CRITIQUE OF THE YARDSTICK APPROACH", Journal of Product & Brand Management, Vol. 2 No. 4, pp. 4-9. https://doi.org/10.1108/10610429310047651