Commentary: permissive marketing – the effects of the AIDS crisis on marketing practices and messages
Abstract
Discusses the link between AIDS and marketing for companies, and the effect this has had on conventional and unconventional products. Defines three levels of marketing “unmentionables”: taste, ethical and legal. Owing to the subject‐matter, language and images used in anti‐AIDS campaigns, marketing has new freedom and can use its power to shock the public. Concludes that, although some topics which were previously unmentionable are now acceptable, society continues to produce new taboos.
Keywords
Citation
Wilson, A. and West, C. (1995), "Commentary: permissive marketing – the effects of the AIDS crisis on marketing practices and messages", Journal of Product & Brand Management, Vol. 4 No. 5, pp. 34-48. https://doi.org/10.1108/10610429510103935
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited