Mastering the dynamic nature of modern strategy

Abstract

Purpose

To improve the quality of strategy development and implementation in a large or small enterprise.

Design/methodology/approach

Principles extracted from the author ís observation and experience and set out as a checklist for strategy formulation.

Findings

By acting on ten key principles or trends, businesses can reduce risks and take advantage of future market opportunities.

Practical implications

Improve strategy through an ability to anticipate change in the environmental business model.

Originality/value

The article creates a practical approach to allow business strategists to think through the micro application of macro trends.

Citation

Daniell, M.H. (2006), "Mastering the dynamic nature of modern strategy", Handbook of Business Strategy, Vol. 7 No. 1, pp. 35-41. https://doi.org/10.1108/10775730610618594