Buying and selling in a digital world

Abstract

The emergence of the digital marketplace has changed everything about how products are bought and sold. Over the past decade, US corporations have spent billions of dollars improving the structural integrity of a system designed by the seller to educate customers on the merits of their products and company. But that strategy survives only as long as a seller‐controlled environment dominates. Now customers dictate the future of many selling strategies. The author comments on nine building blocks that constitute the foundation for innovation and prosperity in the digital economy.

Citation

Harris, R. (2000), "Buying and selling in a digital world", Strategy & Leadership, Vol. 28 No. 5, pp. 15-20. https://doi.org/10.1108/10878570010379400