Strategic alignment and the supply chain for the steel stockholder sector: an exploratory case study analysis

Abstract

Aims to conduct an exploratory study on the organisational implications of strategic alignment within the steel stockholder supply chain by analysing the responses of a case study organisation. Increasingly fragmented and volatile markets result in pressure on organisations to strategically align all aspects of their supply chain to ensure rapid and appropriate responsiveness. There is a paucity of research in this area in the steel stockholder supply chain. A strategic alignment model was selected which incorporated alignment from four key aspects, namely markets, strategy, culture and leadership style. The model is used as an analysis framework for a case study in the steel stockholder supply chain. Data collection included a survey of a stratified sample of customers, company archive and organisational material and semi‐structured interviews. The implications for the supply chain and the organisation’s response are discussed and evaluated.

Citation

McAdam, R. and Brown, L. (2001), "Strategic alignment and the supply chain for the steel stockholder sector: an exploratory case study analysis", Supply Chain Management, Vol. 6 No. 2, pp. 83-95. https://doi.org/10.1108/13598540110387582