Developing niche product supply chains in the UK grocery market: lessons from a niche player

Abstract

Discusses the characteristics of a branded niche product, the Jersey Royal, and the key factors determining the successful development of the supply chain to the major UK multiples. Explains why niche players have to grow in order to meet the needs of the retail customer and how TOP Produce has taken a radical step, by expanding their supply base to the mainland, to increase the range of products and level of service which they can offer to their major retail customers.

Citation

Binet, T. and Wilson, N. (1997), "Developing niche product supply chains in the UK grocery market: lessons from a niche player", Supply Chain Management, Vol. 2 No. 1, pp. 7-10. https://doi.org/10.1108/13598549710156303