A new era for efficient food manufacturing in the Lebanon: the experience of Conserves Modernes Chtaura

Abstract

Addresses the way in which Conserves Modernes Chtaura (CMC) of Lebanon is tackling the challenges of increased competition in the Lebanese food industry. Describes the company’s attempts to re‐structure its supply chain to improve links with farmers and raise quality standards, as the Lebanon enters a new era of food processing. Concludes that the continuous globalisation of food markets will necessitate the elimination of all subsidies and import control policies currently operated by the Lebanese government. Food processing will be transformed by a much higher degree of complementarity with the farming industry, through vertical alliances, and with the retail industry, through improved supply chain management. Gives the most important strategies that CMC are currently pursuing.

Citation

Hamdar, B.C. (1999), "A new era for efficient food manufacturing in the Lebanon: the experience of Conserves Modernes Chtaura", Supply Chain Management, Vol. 4 No. 1, pp. 14-17. https://doi.org/10.1108/13598549910254906