Consumer adoption of technological innovations

Abstract

This paper introduces a conceptual model of consumer innovation adoption based on knowledge and compatibility. More specifically, innovation adoption is proposed to be determined by four adopter groups: technovators, supplemental experts, novices, and core experts, and the interaction between their knowledge and compatibility with the technological innovation. Compatibility occurs when a potential adopter perceives the innovation as being consistent with his/her existing values, past experiences, and needs. The model presented is intended to help researchers and practitioners successfully identify potential adopters of a technological innovation.

Citation

Saaksjarvi, M. (2003), "Consumer adoption of technological innovations", European Journal of Innovation Management, Vol. 6 No. 2, pp. 90-100. https://doi.org/10.1108/14601060310475246