Interface research: a commentary on a commentary – ten years on
Journal of Research in Marketing and Entrepreneurship
ISSN: 1471-5201
Article publication date: 27 April 2010
Abstract
Purpose
This paper aims to be a reflection on the marketing/entrepreneurship interface paradigm after ten years.
Design/methodology/approach
The paper reviews original comments made in the inaugural issue Journal of Research in Marketing and Entrepreneurship and uses relevant parts of this to serve as a foundation for contemporary reflections.
Findings
The paper finds that perhaps there is a need to refocus research initiatives towards small business (SB) marketing/entrepreneurship.
Practical implications
Given the dearth of knowledge within the small business sector of WEB and WEB 2.0 as potential business tools, there are potentially huge practical implications stemming from meaningful research outcomes.
Originality/value
Comments are original thought based on many years' research and practice in the SB marketing/entrepreneurship interface.
Keywords
Citation
Carson, D. (2010), "Interface research: a commentary on a commentary – ten years on", Journal of Research in Marketing and Entrepreneurship, Vol. 12 No. 1, pp. 8-10. https://doi.org/10.1108/14715201011060902
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited