Raising spirits through recognition at Glenmorangie

Abstract

In 2003, whisky producer Glenmorangie found its incentive scheme wasn’t having the desired effect on employee motivation. Ian Drysdale, HR director, reveals how it involved employees to create an innovative recognition scheme.

Citation

Drysdale, I. (2005), "Raising spirits through recognition at Glenmorangie", Strategic HR Review, Vol. 4 No. 2, pp. 12-13. https://doi.org/10.1108/14754390580000587