Building Philips’ employer brand from the inside out
Jo Pietersis
(VP Global Recruitment, Philips)
Brenda van Leeuwen
(Employee Branding Manager, Philips)
Tom Crawford
(Leads the Solutions Consulting team, Bernard Hodes Group)
1723
Abstract
Your employer brand should be a distinct and compelling way to express what makes you unique as an employer, highlighting the employee experience you offer. Find out how Philips researched its position in the employment market to create an employer brand that reflects its corporate reputation.
Keywords
Citation
Pietersis, J., van Leeuwen, B. and Crawford, T. (2005), "Building Philips’ employer brand from the inside out", Strategic HR Review, Vol. 4 No. 4, pp. 16-19. https://doi.org/10.1108/14754390580000801
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited