UC RUSAL unites cultures through local CSR programs: Corporate Social Responsibility as an HR tool for managing a global organization

Abstract

Victoria Petrova, director of human resources at UC RUSAL, discusses how the company has used corporate social responsibility as a tool in its HR strategy. With over 100,000 employees and operations spanning five continents, UC RUSAL’s local corporate social responsibility programs have fostered a sense of unity and loyalty on a global scale.

Citation

Petrova, V. (2007), "UC RUSAL unites cultures through local CSR programs: Corporate Social Responsibility as an HR tool for managing a global organization", Strategic HR Review, Vol. 6 No. 6, pp. 24-27. https://doi.org/10.1108/14754390780001013