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Business lessons from the soccer World Cup

Pascual Berrone (Department of Strategic Management, IESE Business School, University of Navarra, Madrid, Spain)

Management Research

ISSN: 1536-5433

Article publication date: 7 June 2011

2655

Abstract

Purpose

Based on Spain's recent achievement as soccer World Cup winner, the purpose of this paper is to draw lessons for business leaders.

Design/methodology/approach

This paper is a reflection, from a strategic viewpoint, on the events surrounding the championship.

Findings

Ten general lessons are drawn for business leaders, entrepreneurs, family business owners, and managers in how they interact with customers and employees.

Originality/value

The paper's value lies in using a high visibility sports event to draw lessons for businesses in a practice‐oriented note.

Keywords

Citation

Berrone, P. (2011), "Business lessons from the soccer World Cup", Management Research, Vol. 9 No. 1, pp. 73-78. https://doi.org/10.1108/1536-541111131665

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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