A conceptual framework for prototyping outsourcing in new product development: A knowledge‐based view

Abstract

Purpose

The purpose of this paper is to propose a conceptual framework for prototyping outsourcing.

Design/methodology/approach

This study provides an up‐to‐date literature review and an in‐depth case study.

Findings

This study identifies three factors (i.e. the degree of the prototyping to core competence, prototyping complexity, and supplier's capability of providing knowledge and speed for prototyping) and three types of risks (i.e. losing control over suppliers, dependency on suppliers, and supplier's lack of capabilities) for prototyping outsourcing decisions.

Practical implications

This paper provides guidelines for new product development managers in order to mitigate the risks associated with outsourcing and achieve effective prototyping.

Originality/value

This study provides a strategic outsourcing framework for prototyping.

Citation

Liao, Y., Liao, K. and Hutchinson, R. (2010), "A conceptual framework for prototyping outsourcing in new product development: A knowledge‐based view", Journal of Manufacturing Technology Management, Vol. 21 No. 1, pp. 122-138. https://doi.org/10.1108/17410381011011515