Americanizing Brazilian management
Critical Perspectives on International Business
ISSN: 1742-2043
Article publication date: 26 January 2012
Abstract
Purpose
This paper aims to discuss, from a post‐colonial perspective, the context and process of the Americanization of Brazilian management.
Design/methodology/approach
The paper first briefly discusses post‐colonialism and “Latin‐America”. After this, it analyzes the content of US management and its prevalence in the world. The paper then presents the process of the intentional Americanization of Brazil, in order to contextualize this process in management. It follows an essayist style.
Findings
The paper argues that the Americanization of Brazilian management is an intentional process that resembles colonialism.
Originality/value
The paper's contribution is to analyze the establishment and growth of what is one of the largest management academies in the world, showing how it was created under colonial logics. This case may also suggest how these logics have a wider influence on how management knowledge is produced and reproduced in developing economies.
Keywords
Citation
Alcadipani, R. and Caldas, M.P. (2012), "Americanizing Brazilian management", Critical Perspectives on International Business, Vol. 8 No. 1, pp. 37-55. https://doi.org/10.1108/17422041211197558
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited