Generation XO ‐ from “slacker” to vigilant family gatekeeeper

Abstract

Discusses how the teenagers of Generation X have now grown into responsible tax‐paying home‐owners, in contrast to their “whatever” attitude to life when they were adolescents. Investigates the sort of parents they have become, calling these erstwhile “slackers” Generation XO (hugs and kisses) parents. Conducts research into mothers’ grocery shopping trips in three USA locations, drawing on a panel of Gatekeeper mothers. Finds that Generation XO parents are increasingly aware of, and active about, issues of child nutrition and health, and that they are conservative, ethically and spiritually aware, and family‐driven.

Citation

Coughlin, R. and Wong, T. (2003), "Generation XO ‐ from “slacker” to vigilant family gatekeeeper", Young Consumers, Vol. 4 No. 4, pp. 25-30. https://doi.org/10.1108/17473610310813951