Interactive TV: controlling the remote

Abstract

Explores the world of infant research, focusing on a recent study of the behaviour and attitudes of preschool children to interactive digital television. Outlines the basis for the research, including the attempt to identify the physical and sensual nature of the very young children involved, rather than relying on what their mothers said. Explains the two methodologies used: sofa sessions and “tea and TV” sessions. Concludes that the research methods gave rich results: mothers were educated about their children’s abilities to cope with interactive TV, and the exercise showed how familiarity could bring both children and adults into contact with new technologies.

Citation

Bond, C. (2003), "Interactive TV: controlling the remote", Young Consumers, Vol. 4 No. 4, pp. 39-45. https://doi.org/10.1108/17473610310813979