Advertising to children in Malaysia

Abstract

Outlines Malaysian restrictions about advertising to children under 18 and on the use of children in advertisements: the latter is discouraged unless the products advertised directly relate to children. Introduces the Malaysian Code of Advertising Practices as the basis of the self‐regulation system; there are no specific laws governing advertising in Malaysia. Outlines some of the Code’s main prohibitions, many of which concern children being shown in dangerous situations; others are concerned that advertisements for a product do not imply that owning it is necessary or will make the child superior to other children.

Citation

Mirandah, P. (2005), "Advertising to children in Malaysia", Young Consumers, Vol. 7 No. 1, pp. 74-76. https://doi.org/10.1108/17473610610701420