The state of the journal: four years of publication
International Journal of Pharmaceutical and Healthcare Marketing
ISSN: 1750-6123
Article publication date: 23 November 2010
Abstract
Purpose
The purpose of this paper is to reflect on the development and progression of the International Journal of Pharmaceutical and Healthcare Marketing and include comments on its future direction.
Design/methodology/approach
The paper takes the approach of an essay format.
Findings
The journal has published key papers in pharmaceutical and healthcare research and continues to develop an interdisciplinary character with contributions from scholarly and practice‐oriented sources.
Originality/value
The paper provides a contemporary appraisal of the status and positioning of the journal.
Keywords
Citation
Mukherjee, A. (2010), "The state of the journal: four years of publication", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4 No. 4, pp. 309-323. https://doi.org/10.1108/17506121011095173
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited