Towards a better understanding of unfair commercial practices

Abstract

Purpose

The purpose of this paper is to examine the concept of unfair commercial practices in advertising and marketing law.

Design/methodology/approach

The differences addressed in the paper relate to the role or tasks of consumer law in regulating the marketplace.

Findings

A comparison of the UK, German and Nordic approaches reveal interesting differences at least in nuances in the approach to omission of information as an unfair commercial practice.

Originality/value

The paper provides useful analysis of the deeper understandings behind unfair commercial practices law.

Citation

Howells, G., Micklitz, H. and Wilhelmsson, T. (2009), "Towards a better understanding of unfair commercial practices", International Journal of Law and Management, Vol. 51 No. 2, pp. 69-90. https://doi.org/10.1108/17542430910947103